In October I rented a booth at the Women’s Living Expo in Colorado Springs, Colorado, and invited my professional video team, Barbara Jabaily and MJ Mauro of Dream Teller Video to network with all the small business owners who had booths at this BIG event geared toward women. As we were walking around to meet them, we captured  them on video talking about their businesses in a very informal way.

We then took snippets of the videos and uploaded them to Youtube and then to the GutzyWomen.com website as well as Dream Teller Video’s Youtube channel. I then notified the business owners that they were ONLINE with  links to visit our sites to take a look at themselves. I promised to get back with them to talk about how they could use these videos FREE to promote themselves and their businesses to the online world.

Many of these people LOVED the fact that they got free exposure, hated the way they looked on camera, and had not a clue about what to do with them. Not that they were negative or ignorant, but because video is such a new tool to use online, especially for those with “brick and mortar” businesses, some basic education and training is necessary for them to understand how VALUABLE , EASY and INEXPENSIVE it is to use video in getting the word out about their products and services.

That’s where Gutzy Women comes in.

However, a few of them ran with it without prodding and I’m going to give you a real live example of what they did to get some pretty good exposure! Then I’m going to give you an example of an owner doing NOTHING with it, but by the nature of the Internet, ended up getting exposure anyway! SO COOL!