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If you have taken part as a recipient of any FREE products or services as a result of an online GIVEAWAY EVENT, then obviously you saw some value in agreeing to give out your name and email address in exchange. Thousands and perhaps millions of other people have done same and rightly so!
In one shot, without spending tons of valuable time and energy, you get incredibly informative and valuable stuff for FREE...all in one place.
Sure, our privacy is important to us, and while we're NOT open to just ANYTHING, we like to get stuff we can really use for free, right? "The price was right", we like to say.
Once we recieve it and check it out, we're either thrilled with it or sadly disappointed. If we're thrilled, aren't we going to follow that person or company in the future to look for more good stuff? Hey, maybe we'll even spring a few dollars next time because now we know what the contributor is about and we like what we see.
Well, that's the basic premise behind GIVEAWAYS and why they are so popular, as well as why software developers are creating software programs to run them and why internet marketers are getting the word out.
In my previous article, I outlined the first 6 steps for how Free Giveaway Events actually work because they can be a bit confusing, and NOT just for "newbies". Here's the rest of the story:
7. On the contributor’s end, they must have a way to capture their visitor’s information as well. Although the giveaway link can send them to an email message to be sent off to the contributor, the best way in the long run is to set up an auto-responder system that automatically send the information from the capture form the visitor filled out to a database. An autoresponder then sends an immediate email message back to the visitor.
8. If it is a “double opt-in” system, the visitor will get a “confirmation email” with a link they click on to “OK” their subscription. This option is designed to verify that visitor does in fact want the gift and further contact from the contributor and reduces the risk of getting slapped for Spamming.
If they don’t “confirm”, the visitor doesn’t get the free gift. If they DO confirm, they are then taken to the page where they can collect or download their gift OR they are sent a second “Thank You” email that contains a link to the giveaway item(s) as well as other information that is needed to collect. This email very often includes other links to websites or other products they can buy. (This is a great way to “monetize” the promotion.)
9. If it isn’t a “double opt-in", the visitor will be taken directly to the “giveaway” item page, where they can collect the gift or instructions as to how to collect. This option sometimes will decrease the barriers and increase list building, but the people who request the gift may not be as “qualified” as those who go to the extra trouble to subscribe.
10. The contributor must put together ahead of time all of the email messages that are involved as well as the capture pages, the offer pages and a way to deliver the goods. It’s always a good idea to test the whole system all the way from the giveaway event announcement to the final step as if you were an interested visitor.
11. Now that the visitor has her “freebie” and you have her on your list, it’s time to get to know each other. Having their email address and possibly more allows the contributor to now create a relationship, NOT an automatic buyer and go on to develop trust and a mutually beneficial situation.
Follow up with TONS of value and great content instead of “quick pitches” and all the work put into the giveaway event will be worth every minute for ALL INVOLVED!
In the next article, we'll show you how you can turn your free giveaway into sales and MORE!
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