Monster from Outer Space?
Unfortunately, many nonprofits still regard the Internet as a kind of monster from outer space!
They are so unfamiliar and fearful that they feel they must modify whatever they once knew about marketing and start over.
The theme of "I guess we'd better change everything we've ever done in marketing" has entered virtually every conversation. But in reality, the Internet gives you the opportunity to enhance your present marketing strategy, not change it.
If you understand and harness the power and the potential of the Internet, your nonprofit will become more effective and better equipped for the future.
That's why it's important for you to know that the Internet is not a gigantic, electronic magazine rack on which to place your organization's ebrochure; Nor is it a phone book, where you have a guaranteed listing under a specific category.
Too many nonprofits are thinking too small. That's why they are producing websites people refuse to visit, or, if people did stumble upon them, would probably never return.
Nonprofits need to take a GutZy approach to this new digital world!
NonProfits need to think big and grab for their own place on the Internet!
The Internet is our next great frontier!
We at GutZy Women would LOVE to help you begin to make sense of the power of the Internet to see it as big as it is, to know what it is, and to know what it is not.
We also want to help you clear up the
