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In part one of an article about RSS Feeds, we talked about how they worked and interesting facts about them. This is part 2 because there is so much to learn and take action on!
There are many benefits to learning how to use RSS feeds, especially if you are always looking for ways to save time and maximize your efforts.
These are the benefits to each type of User:
• Consumer Bottom Line: Subscribing to feeds makes it possible to review a large amount of online content in a very short time. Very convenient: comes right to you desktop. Don't have to reveal e-mail address.
• Publisher Bottom Line: Feeds permit instant distribution of content and the ability to make it "subscribable." Each time you send blog, you are sending out a notice to sign up for RSS feed.
Least time for maximum exposure. Can Set aside a day to set up all the publicizing information that you can.
• Advertiser Bottom Line: Advertising in feeds overcomes many of the shortcomings that traditional marketing channels encounter including spam filters, delayed distribution, search engine rankings, and general inbox noise.
Thousands of bloggers, podcasters, and videobloggers publish feeds to keep themselves better connected to their readers, listeners, admirers, and critics.
Apple, through its iTunes Music Store, offers TONS of audio and video podcasts for download, each of which is powered by a feed.
Here's how it works for GutZy Women:
POST Content on my debbieducic.com blog >>>>>>>>>automatically pings feedburner>>>>>>>changes content into XML language>>>>>>>>aggregator reads content and forms into list of unread new articles or podcasts into itunes downloadables>>>>I use my feedreader to check out what's on it>>>>>>>>behind the scenes, I give my feed code to other blogs, social networking sites, as well as other aggregators>>>>>>>>automatically posts entries to many places across the internet each timeI publish. >>>>I'm a HAPPY CAMPER :)
END RESULT: Saves everybody time! Exponentially increases GutZy Women's Reach with a little work from the beginning of setting it all up but is automatic from there.
CHALLENGE: Getting people to subscribe. Get over the fear of something new that SEEMS complicated but actually is quite easy these days with the help of companies like Feedburner.
Answer: Social bookmarking sites: Digg & Technorati as 2 examples by inviting people to Digg & Tehnorati your blog posts. Look around Blogoshpere, where else you can post. Invite your list and your friends to subscribe when you communicate with them through e-mail, bulletin boards, etc.
Place your feed widgets wherever you can and "in the fold" so they can be easily seen. Place them right after your posts, so if they just read or heard or saw something they LOVED, they can ask for MORE!
NEXT STEP: Learn more about all the different ways to use RSS Feeds and commit to adding one new way a month. Before you know it, you'll be RSS GODESSES and will be reaping the VALUABLE rewards!
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