Statistics indicate that women account for a larger amount of consumer spending as compared to their male counterparts. This isn't exactly surprising if you consider that it's just an inherent tendency from the real world carried over into the virtual world. In fact, shopping for women is more than retail therapy.

Who's spending the big bucks?

According to a recent survey, women in the US and the UK spend larger amounts of money online as compared to men and this is not only demonstrative of their shopping impulses but also proves that the Internet is no longer a "man-thing". More women are beginning to surf the net and are fully utilizing the modernistic benefits that it brings with it.

Statistics reveal that the average bill for women who shop online is approximately $900. While in the case of male online shoppers this figure stays at $850. For women, the inclination to shop online is far greater than men. This has proven to be a powerful driving force and has greatly influenced the sales growth on the Internet.

Another report reveals that, women aged 55 years and over, are in fact the biggest spenders on the Internet. This can perhaps be attributed to the fact that women who fall under this age group have more disposable incomes and they also may have more time to surf the Internet. This habit has almost translated itself into a hobby; wherein the online woman shopper browses for cheap deals and bargains while saving herself the time and effort of driving to an actual store.

In fact, among affluent women, the Internet serves as an indispensable and convenient platform to shop online. With a diverse range of products and services available and a convenient way to buy them, older women lead the race of Internet shoppers and perhaps will continue to do so.

Viewing it from yet another perspective, women are the primary shoppers when it comes to buying groceries and other commodities for the household and for the kids. The compulsive and impulsive behavioral pattern was perhaps intended by nature and when it comes to decision making (especially while shopping), women perhaps have a heightened success ratio as compared to men.

The 'shop till you drop' attitude

Customarily, it was the man who earned and the woman who spent. With the internet and the women's movement, shopping is still a woman's job, albeit on a more modernized and virtual platform.

There certainly exists a distinct difference in the way men and women use the internet and even in the way they think of the internet. Going by statistical evidence, while men are more tech savvy and are more likely to use the technology available on the internet, women lead the race when it comes to internet shopping. What's more, these women online shoppers are living proof that you do not have to be Internet savvy to indulge in online retail therapy.