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In part 1 of this article, the question was asked...
Is it better to INVOLVE your Customer or Prospect in creating the message that is most important to them if they are given that option OR is a hyped – up, high pressure, 24 page sales page, that has been proven to work in the past the better option for you?
GutZy Women recommends involvement and relationship building over hype, but that idea sure goes against the grain of the industry.
Short, sweet, easy on the eyes and the senses and we’re “consulted” about our own idea of the “message” OR about which “message” appeals to us most. Sounds FUN to me…I love creating AND being heard! How ‘bout you?
So how does this represent Web 2.0 and a BRILLIANT way to get women to pay attention to and then buy into a brand?
Just take a look at the website today and you'll see 641 videos have been submitted. The #1 viewed video has had over 22,000 views. If you counted all the videos, the number of people who have watched them it is AMAZING! Just what the makers and web 2.0 consultants of DOVE had in mind!
The true beauty of this is the INVOLVMENT and INTERACTION by the very women who either ARE buyers or prospective buyers in the telling or watching of the story and then deciding on who has the best message when it comes to experiencing the DOVE product.
Now think about this in relationship to YOUR product or service or fundraising efforts.
If you could offer something that would motivate hundreds or even thousands of prospective buyers or donors to VOLUNTEER their creativity, talents, real life stories and skills to YOUR marketing message on YOUR WEBSITE, following your rules…and they invited all their contacts to come see what they created and to vote for them? SWEEEEET!
Take a look:
Can you see why we at GutZy Women get so JAZZED about Web 2.0 capabilities?
What examples have you run across that can be "adapted & adopted" for the benefit of our businesses?
We would LOVE to hear your ideas!
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